WRK IT is a workout and fitness app that offers training programs, challenges and an online community.

The founder, Danni wanted to transition from ‘Dannibelle' to 'WRK IT’ to grow the brand, and step away from the influencer based name. They also struggled to keep their branding consistent and recognisable. They felt their current branding wasn't reflective of their personality and target audience.

We designed a bold, but feminine brand presence, with a consistent blue colour palette and unique font pairings. The handwritten font adds a personal edge when combined with their brand photography and strong primary font. This visual brand system is easy to apply to all media platforms, such as email design and social media.