Freerider Collective is an award winning baby carrier brand. Their slings and carriers are designed for walks and improved wellbeing, with a mission to help new parents remain active and feel confident.
They required a rebrand to reflect the new ambitious and premium direction of the brand. We had to keep the original primary logo, but designed a completely new brand identity. This involved: a new sub logo, brand guidelines, packaging, email campaigns, social media, paid Facebook ads and editorial print work such as: newspapers, inserts and lookbooks.
Following the rebrand their products are now stocked in JoJo Maman Bébé, and have been featured in: Vogue, Huffington Post, Good Housekeeping and Daily Mail. Freerider’s Instagram reached over 50k followers and sold products to over 53,000 happy customers. Their products have been worn by celebrities, such as; Ed Sheeran, Joe Wicks, Chessie King and Sarahs Day (to name a few).
"Alice brought fresh and on trend ideas to the concept stage of the re-brand. She was really responsive to feedback and listened intently to create a modernised look that will take the company forward for years to come. Alice is the best designer we have ever worked with. She truly listens and cares about each and every project she takes on. I simply cannot express my gratitude enough."
