4FIT Gym: Hodge Studio Brand Identity Design

brand identity design for a gym and fitness studio / brand identity design for a gym and fitness studio / brand identity design for a gym and fitness studio / brand identity design for a gym and fitness studio / brand identity design for a gym and fitness studio / brand identity design for a gym and fitness studio /

services:

+ brand identity

4FIT is a gym and fitness studio that provides four different workout classes: Strength, Boxing, Pilates and HIIT.

the challenge

Their goal is to encourage and inspire women to achieve their health and fitness goals, whilst breaking out of their comfort zone. They want to change the mold of women-only gyms, and create a strong brand without the typical feminine stereotypes.

the result

We designed an approachable, yet inspiring brand presence. An angular, bold logo paired with a dark, neutral colour palette stands out from other women-only gyms.

services:

+ brand identity

Woman wearing sports clothing and stretching.

4FIT website design advertising fitness studio and classes.

4FIT billboard design of women stretching and exercising.

4FIT email designs, showing class timetable and booking options.

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